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Consumers prefer lobster from Maine, and the “Maine
Lobster”brand is a tremendously valuable asset in marketing and selling.
Unfortunately, the brand is currently unprotected by trademark or legal
definition, leaving “Maine Lobster” free for use by other lobster/seafood
products.
This interactive presentation considered how to
leverage consumer preference into increased profitability by protecting and
certifying the brand, and communicating the “imposter” message to the
marketplace.
Host: Patrice McCarron,
MLA |
Welcome
to the 
