Page updated on 11/29/07
 

Consumer & Trade Research
What do Consumers Think About Maine Lobsters?
 

     Attendees joined the Maine Lobster Promotion Council (MLPC) to learn more about the results from their recent consumer and trade research findings.  Harvesters were invited to review the results and provide the MLPC with input on future strategies and tactics for marketing and promoting lobster from Maine. 
     The Maine lobster brand is pristine, arguably the finest brand for a natural resource food product.  Our positive brand perception is critical to maintaining stable, sustainable pricing levels throughout the industry.  Despite these perceptions, there is little data available to understand consumer attitudes and buying behavior.  The MLPC has initiated research in two areas: 1.  Trade and consumer research regarding attitudes and usage of Maine lobster within the U.S. market; and 2. Development of a strategic plan for the Maine lobster industry which integrates the findings of the research.
     The objective is to assist the Maine lobster industry in developing markets and promoting the sale of Maine lobster with maximized and sustained return to the industry.  The MLPC is also analyzing market data for the Maine lobster industry and competitive industries regarding growth, distribution, exports, and market share.  The MLPC will consider all of these elements in a comprehensive analysis of the industry and marketplace, which should be completed in early spring.  This information will be used to develop a long-term strategy to maintain the premium brand positioning of lobster from Maine.

Host:  Patrice McCarron, Maine Lobstermen’s Association